Unilever's new innovation is driving the category with a range of products that target different eating occasions and consumers: With a host of exciting new additions to both the In Home and invigorating the freezer cabinet

Out Of Home portfolios, Unilever is adding incremental value to the category while exciting and invigorating the freezer cabinet.

Cornetto is the UK's No.1 Filled Cone - growing 7% and now worth [pounds sterling] 37m. Building on the success of last year's launch of the Enigma range, the introduction of Cornetto Enigma Chocolate & Caramel is expected to add value by bringing new and lapsed consumers into the category. The range is the first in the market to offer a core of rich sauce and tasty inclusions from the top to bottom of the cone. Cornetto Enigma Chocolate & Caramel aims to build on the huge success of the Cornetto Enigma platform launched in 2010, already worth over [pounds sterling] 8.6m with one of the highest repeat rates out of the ice cream NPD for 2010.Magnum Ghana variant - available in a 3 per-pack multi pack format-boasts thick milk chocolate (36% cocoa solids) made with cocoa from Ghana, covering a delicious hazelnut ice cream with a swirl of delicate milk chocolate sauce.Fairtrade products are expected to strengthen the core range, add value to the category and leave an even sweeter taste in the mouths of consumers and retailers. It is expected that Coconutterly Fair will follow the popularity of the two bestsellers, Chocolate Fudge Brownie and Phish Food. In addition, Ben & Jerry's has reintroduced 'Wich (also Fairtrade certified), supported by significant marketing investment, including a TV ad.SOLERONew product Coconutterly Fair has benefitted from an exciting [pounds sterling] 3m 'comoo-nication' support package, including a cinema and TV ad, championing Fairtrade. Social responsibility is important to increasing numbers of consumers and there's a demand for brands to actively demonstrate how they're putting plans into action.Carte D'Or, the No. 1 premium dessert ice cream brand, has built on its history of successful innovations with the launch of two delicious new flavours for 2011. Carte D'Or Macadamia Nights and Carte D'Or Cherry Blossom capitalise on the growing popularity of products that contain cherry and macadamia, sales of which have been in growth over the past three years. Carte D'Or Macadamia Nights boasts smooth vanilla and macadamia flavour ice cream enriched with macadamia pieces, swirled with chocolate sauce and covered by a dark and white chocolate stars. Carte D'Or Cherry Blossom will feature smooth vanilla and cherry ice cream, swirled with delicious cherry sauce and topped with delicate chocolate flowers.BEN & JERRY'SBen & Jerry's is the country's most popular luxury brand with 49% share of the subsector by value and 4% growth year on year. Ben & Jerry's has performed very strongly for a number of years thanks to its unique positioning as a fun and wacky brand combined with strong ethics. Ben & Jerry's Fairtrade commitment pledges that all ingredients that can be Fairtrade certified, will be by the end of 2011 in the EU, across a staggering 59 flavours and 121 different chunks and swirls.This year, Unilever introduced two new flavours, Fruit Ice Orange and Fruit Ice Pineapple, both of which are available in a three item multi-pack format. Solero Fruit Ice Pineapple has only 55 calories, while Solero Fruit Ice Orange has just 65 calories. Made with juicy real fruit pieces, the new variants offer a real point of difference to other products on the market.CARTE D'ORCORNETTO ENIGMAViennetta, the no.1 family meal time dessert ice cream is building on the success of its premium range with a new variant - Viennetta Selections Red Berries. The fruity addition to the Viennetta brand, currently worth [pounds sterling] 14.4m, aims to reinforce its strong position in the category.MAGNUMThe launch of Magnum Cocoa, a new range made with Rainforest Alliance certified cocoa from Ecuador and Ghana enhances the chocolate credentials of the ice cream category by introducing unique chocolate products supported by a [pounds sterling] 3.5m gross value marketing campaign.Research shows that consumers are increasingly interested in the origins of cocoa and this innovation is driving loyalty in the Magnum core range as well as providing people with a new and exciting offering.VIENNETTAX-POP AND FUNNY FINGERThe Magnum brand has been a pioneer in the growth of this category with creative new product development and is in its eighth year of consecutive growth.Magnum Ecuador Cocoa variant is available in a 3 per-pack multi pack and single format. The product features thick dark chocolate (62% cocoa solids) made with Ecuadorian cocoa, smooth vanilla icecream and a swirl of intense dark chocolate sauce.It is the No1 ice cream brand in the UK and is now worth over [pounds sterling] 106m with 12.9% share of the total ice cream category and the highest penetration of any chocolate snack and of any branded ice cream available.The Solero brand is currently worth over [pounds sterling] 14m with a 40% share of Adult Refreshment MPs segment and a 69.7% of Adult Refreshment Singles segment, making it the number one adult refreshment brand in the UK. Research shows that consumers - particularly women - are looking for an alternative to ice cream that is lighter and contains fewer calories but which still delivers on taste and enjoyment.

This year, Unilever introduced two new flavours, Fruit Ice Orange and Fruit Ice Pineapple, both of which are available in a three item multi-pack format. Solero Fruit Ice Pineapple has only 55 calories, while Solero Fruit Ice Orange has just 65 calories. Made with juicy real fruit pieces, the new variants offer a real point of difference to other products on the market.